Wal-Mart Enlists Bloggers in P.R. Campaign
March 7, 2006 by Foodie
Walmart has enlisted bloggers to right favourable comments about the company. Brian Pickrell one of the so called bloggers, was feed stories to write the postings, discussing how state legislation around the county was unfairly aimed at forcing Walmart to spend more on employee’s health insurance plans. Their are reports that one of Walmarts PR firm sent an email request to many bloggers and some of the posts were copied exactly from the email. I think this is horrible for the blogging community. I am mostly disappointed in Walmart for enlisting a few unethical bloggers to create buzz. I think the bloggers have the responsibility to disclose any information is coming directly from a company’s PR firm. Well anyway off subject, I think it is important.
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